It is not major government announcements themselves in which Diary most revels.
No, this page takes most delight in riding the absurd PR merry-go-round that ensues.
Within seconds of a minister’s final utterances, a phenomenon worthy of a six-part David Attenborough documentary series occured, whereby everyone with an email address battles for the prize of best cliché in a desperate bid to get coverage for saying what everyone else is saying – only better.
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