Back in the day there was the ice bucket challenge and now North East Lincolnshire Council hopes to create the next viral buzz.
The council’s idea for a social media video challenge is to see how many drinks cans and plastic bottles residents can fit in their orange recycling box.
Want full article access?
Receive The MJ magazine each week and gain access to all the content on this website with a subscription.
Full website content includes additional, exclusive commentary and analysis on the issues affecting local government.
Already a subscriber? Login