‘Send out stuff’ is superseded. The press release isn’t dead (but often dead on arrival). Technology will never be as slow as it is today. We’re deeper thinkers with shorter attention spans. It’s simpler to communicate but harder to make our voices heard.

Digital technology has changed everything. In an instant we can report a missed bin, order a pizza or buy a car. A Twitter account can help edge a businessman into the next presidency of a nation.