Becoming a trusted news source for care in Scotland  

By Jenny Copland | 23 August 2021

The Care Inspectorate has always been a trusted source of information for care professionals in Scotland across health and social care, early learning and childcare, social work, children’s services, and adult and older people’s care services. As a scrutiny body it’s our responsibility to hold the sector to a high standard and ensure that those working in social care, or using its services, have access to support and trustworthy information when needed. 

Part of this service is providing important news and updates from the sector to our subscribed members. Previously, we distributed a quarterly magazine, Care News, to the care service providers we regulate. However, this was costly to produce, time consuming for our communications team, and it provided us with no concrete method of measuring engagement. We had no way of knowing who was reading it, and readers didn’t have an easy way to interact with us in return. 

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