Beyond carrots and sticks

By Andy Woods | 07 October 2021

Local governments seek to promote socially desirable behaviour within their communities in many ways. And while ‘carrots and sticks’ have their place, local governments are finding new, more effective ways of influencing our behaviour.

The rise of ‘influence government’ has gone hand in hand with the maturation of advertising and social media technologies.

Want full article access?


Receive The MJ magazine each week and gain access to all the content on this website with a subscription.

Full website content includes additional, exclusive commentary and analysis on the issues affecting local government.

`

Already a subscriber? Login

Health Digital Communications Communities
Top

Coronavirus Update

x

In light of the ongoing coronavirus crisis, some of you may not be able to receive your copy of TheMJ magazine. If you’d like to change your delivery address, please contact our subscriptions department at customer@hgluk.com
Read The MJ for free

OR
Keep up to date by subscribing to our daily newsletter

theMJ products