Title

ECONOMIC GROWTH

Councils have the local support to do what they must

As local government works hard to revive local economic activity and resume normality, there is strong support from its communities for it to do whatever it takes, according to Ben Page.

When will life be normal again? The public are pretty pessimistic – only about a quarter agree with Boris Johnson that significant normality will be possible by the end of the year; most think it will take a year or more.

They have an excess of caution in many ways – Ipsos MORI swab testing for the virus has found only eight people per 10,000 had the virus in late June/early July and this number is falling, but concern about the virus is not. Whether there is an excess of caution depends on your attitude to risk, but compared to other European countries Britain has fewer people back at work – a majority in France and Italy for example, have returned to their workplace, but in Britain it is only 34%.

Some 86% support letting employees themselves choose where to work. If the Government tries to tell everyone to return to their offices, 47% say they would accept it, but some 39% would not: I suspect at least 20% of office-based staff will never return and will work remotely in future, with profound consequences for town and city centres.

What about schools? There is still a lot of concern about students going back to school, and about both their safety and that of their families; as a result 49% think home-schooling most children long-term would be acceptable, despite what experts fear the consequences would be. Most people say they'd accept parents being required to send their children to school when the Government says they have to (55%), but much will depend on how well it works in practice in September.

As local government works hard to revive local economic activity and resume normality, there is strong support for it to do whatever it takes. Our polling with Kings College finds 87% will accept local lockdowns being imposed long-term, and 85% say they will accept their own local area being subject to lockdown. With a large recession looming, and no signs of central government letting go, or providing anything like the resources local government says it needs – and anti-vaxxers and COVID-deniers vocal on social media – that is worth remembering.

Local government has the support of its communities to do what it must in the months ahead.

Ben Page is chief executive of Ipsos MORI

@benatipsosmori

ECONOMIC GROWTH

Building a lasting legacy through reorganisation

By Manjeet Gill | 07 August 2026

Reflecting on her experience in Wiltshire, Manjeet Gill says strong leadership and trusted relationships transform council reorganisation into lasting organi...

ECONOMIC GROWTH

The workplace challenge: Preventing AI conflict before it starts

By Phil Floyd | 07 August 2026

As generative AI becomes a growing factor in employment disputes, Phil Floyd argues that the best way to prevent workplace conflicts is to foster a ‘clear ai...

ECONOMIC GROWTH

Rethinking the public servant for the AI era

By Stephen Jeffares | 07 August 2026

AI has become far more capable over the past decade, but human public servants remain central to local government. Instead of replacing people, the broader q...

ECONOMIC GROWTH

Creating a closer relationship

By Simon Kaye | 07 August 2026

Simon Kaye looks at the prospects for No10 North and the role it can play to help reset the relationship between local and national government

Ben Page

Popular articles by Ben Page