In this modern, busy world, more and more of us are finding it difficult to keep active, eat well and maintain a healthy weight. Nationally, almost two-thirds of adults and one- third of children under 18 are overweight or obese. The Chief Medical Officer highlights that in one study, 77% of parents of overweight children did not recognise that their child was overweight.

Not only that, studies show that obesity costs £47bn a year to the UK economy and is a greater burden than armed violence, war and terrorism and is second only to smoking in terms of its impact on the UK’s purse strings.

The UK now has the highest rate of child obesity in Western Europe and health problems associated with being overweight or obese cost the NHS more than £5bn every year.