MIPIM, the world's largest real estate expo, presents a significant opportunity for public sector and placemaking leaders to highlight a destinations' potential and capture investor attention. Yet, to be truly effective, mayors, ministers, ambassadors and those at the forefront of high-level discussions must also have the people-power behind them to recognise, react to and capitalise on investor interest.
From the ability to tell a story, to commercial nous and asset management and technical ability, structuring a winning leadership team should be the first priority for those representing cities, regions and places and their investment opportunities.