ECONOMIC GROWTH

MIPIM: The frontrunner's team checklist

Those that can help tell the story, sell the story, capture hearts and minds, and importantly, deliver on promises will be key to MIPIM success beyond the four-day showstopper, says Marek Dobrowolski.

MIPIM, the world's largest real estate expo, presents a significant opportunity for public sector and placemaking leaders to highlight a destinations' potential and capture investor attention. Yet, to be truly effective, mayors, ministers, ambassadors and those at the forefront of high-level discussions must also have the people-power behind them to recognise, react to and capitalise on investor interest.

From the ability to tell a story, to commercial nous and asset management and technical ability, structuring a winning leadership team should be the first priority for those representing cities, regions and places and their investment opportunities.

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