We need to tell the story

By Adele Taylor | 14 July 2015
  • Adele Taylor

In recent weeks I have found myself repeating a phrase several times – one that at first may seem highly unusual for someone whose principal profession is as an accountant. The phrase? ‘We need to tell the story’.

Whether it has been about our latest finance and performance monitoring report, the executive summary of our draft accounts or a report on a new business planning process, the key to success is being able to explain the ‘what, why, how’ journey of change.

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