ECONOMIC GROWTH

Bracknell's naturally creative approach to bringing people back to the town centre

A gigantic partnership approach to reinvigorating Bracknell town centre linked to the borough’s tree strategy hit the mark this summer, says Cllr Marc Brunel-Walker.

Bracknell is half a decade into the rejuvenation of its town centre, and while a pandemic was unexpected, the issues arising over the past 18 months have confirmed we are on the right track for delivering a destination people want to use and can be proud of, but we cannot rest on our laurels.

To reinvigorate the town centre and encourage visitors back to The Lexicon in a safe, secure and welcoming manner this summer we knew we had to do something big. But not just big; something unique, unusual. Something to capture hearts and minds – something to capture imaginations and create excitement. Something that represented Bracknell Forest and gave a sense of rebirth after a truly devastating year and a half.

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