ENVIRONMENT

Children take lead

As part of an anti-litter campaign, the communications team at Leeds City Council was taken over by primary school children.

The communications team at Leeds City Council was taken over by children from two local primary schools on 23 November, as part of an anti-litter campaign.

The children used an innovative Twitter-based communications strategy and successfully added another 50 followers to the council's child-friendly @child_Leeds feed during the day.

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