The Government has launched a Consumer Empowerment Strategy setting out its intention and proposals to help increase consumer power, a key part of its newly announced economic strategy The Plan for Growth (pdf).

Better Choices: Better Deals – Consumers Powering Growth uses insights from the behavioural sciences (aka ‘nudges') to support a new approach to empowering consumers and shifting the balance of power in relation to businesses and providers of goods and services. It hopes to enable consumers to make better choices, obtain better deals and, in consequence, contribute to improved business efficiency and innovation, market competition and economic growth.