In one of the most eye-catching tweets of the year so far, Twitter chief Bruce Daisley asked: ‘What can Ed Miliband learn from Harry Styles?

For the uninitiated among us, Harry fronts the band One Direction, who have used digital technology and social media to make emotional connections with their 22 million followers, promote tours and sell records. Mr Daisley argues this provides lessons for politicians seeking support from the electorate to win votes in #GE2015.