Title

DATA

CRUD – the key to successful transformation?

Ignore data fundamentals at your peril, warns Campbell Tickell's Alistair Sharpe-Neal.

© M Isolation photo

© M Isolation photo

Create, Read, Update, Delete (CRUD) – the four fundamentals of the data management lifecycle, mundane and embedded deep within everyday processes and systems, yet they underpin every sophisticated data-driven approach to transformation – evidence-based decision-making, insight and predictive analytics, and AI automation.

Data as a strategic resource relies on getting the basics right. These are:

● Create: To drive value and support improvement, an effective data architecture relies on the completeness and quality of the data attributes supported. To capture what is needed, think back from the problem at hand – to tackle damp and mould or repeat homelessness, say what do we need to know?

● Read: Data is only valuable if accessible at a critical moment – safety actions or safeguarding interventions may depend on it. The real agency of data occurs when it is shared or joined-up to support a whole-system approach.

● Update: Data must be current to retain its value – an intervention flag on a vulnerable person's record that is never lowered has no value. Getting processes right is critical but this is only achievable if the underpinning data is right too. Accountability for data quality should be prioritised alongside performance management and customer experience.

● Delete: Data protection compliance is a given, but how much redundant, obsolete or trivial (ROT) data do you hold, supporting worthless but resourced processes and ultimately sitting on servers that warm our planet.

Organisations seldom exploit the data capabilities of the software platforms they have invested in, with data-driven capabilities often left in the box. A healthcheck or data audit is a worthwhile investment, and a high-level understanding of your data architecture will enable you to unlock valuable inter-relationships.

As a service leader contemplating transformation, step back and ask: What are the most valuable data attributes we hold and what are the gaps? Do we have a clear and compliant governance plan for our data? And how can we best harness our data to maximise impact?

Ignore data fundamentals at your peril, GIGO – ‘garbage in garbage out' remains the universal truth of the data lifecycle!

This column is brought to you by www.campbelltickell.com

DATA

Every place gains something from the City of Culture and Town of Culture

By Claire McColgan CBE | 11 November 2025

Claire McColgan explains why the UK City of Culture and the new UK Town of Culture are huge opportunities for places to transform.

DATA

Prevention and innovation: Securing adult social care's future

By Cllr Dr Wendy Taylor MBE | 11 November 2025

Chair of the LGA’s Health and Wellbeing Committee Cllr Dr Wendy Taylor MBE says the message from the latest adult social care data is both a warning and an o...

DATA

Nine local councils will support local authorities to improve outcomes for children

By Nimal Jude | 11 November 2025

Nimal Jude introduces a new national programme to strengthen evidence-informed decision-making across children's services.

DATA

Why getting recruitment and retention right matters more than ever

By Martin Tucker | 06 November 2025

Martin Tucker reminds us of the importance of a professional approach to identifying and attracting talent – particularly in a period of political change.