The cost of living crisis has seen many retired and part-time workers reviewing their employment position in order to navigate the current cost of living conditions, starting a new trend called ‘The Great Unretirement'.

Not surprisingly, employers are keen to access this mature talent.

These candidates naturally offer experience, reliability and confidence and, in a market where demand outstrips supply, are being warmly welcomed by employers who are experiencing recruitment challenges.

In the past, these more mature workers have faced unhelpful negative stereotypes such as being of poor health, having skills gaps, particularly around the digital revolution, and being close to retirement were assumed to be less engaged. The current market conditions are changing this for the better and helping to combat age discrimination.

So, how do you attract this audience?:

• Be inclusive with your language to appeal to all age ranges. Mature job seekers can be put off considering a job if they feel the role is targeted at a younger audience.
• Widen your reach by using a multi-channel approach to advertise your role.
• Use a variety of social platforms to advertise. Facebook has one of the fastest-growing demographic for over-50s, so use these tools to promote and celebrate mature workers.
• Take positive action and apply pre-application engagement tactics. Hosting events to support job seekers during their application process can help to instil confidence.

Sonia Tanda is business development director at Penna

Sonia.tanda@penna.com

This article is sponsored content for The MJ