Looking at a more proactive approach to digital communications

The Localism Bill is pushing us towards new, more personalised ways of service delivery. At the same time, the Spending Review requires councils to deliver savings of 28% by 2015.

Digital technology is a key instrument in both these policies – it can drive better services and lower costs. But whilst much attention is focusing on social networks as a way of engaging citizens with community politics, I believe there is still great potential for email newsletters and subscription forms of communication to redesign how citizens interact with local authorities (see earlier post here).

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