WHITEHALL

Mastering the trick of financial cutbacks

This is an age when people take an increasingly consumerist approach to public services, according to Jonathan Werran.

The ability to master, if not enjoy, years of prolonged financial cutbacks is a trick council finance chiefs and other managers across the public services must soon learn.

But this is an age when people take an increasingly consumerist approach to public services. Demands for quality and desire for local choice in services seem not to have been diminished by fiscal consolidation. In this context, how can the customer ever be satisfied?

Jonathan Werran

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