According to those in the know, modularisation is seen as the future of housebuilding in the UK, with components slotting together onsite like the world's biggest jigsaw or a titanic Jenga to form a family home.

But if they are being churned out in factories, won't all the houses look the same? At The MJ's Future Forum last week, Nick Walkley, chief executive of Homes England, pointed out this has its advantages.