In 2023/24, Active Cornwall - together with partners in public health at Cornwall Council - set out to develop a 10-year approach to increasing residents' physical activity, underpinned by evidence and guided by local people's experiences. While we had access to standard local authority data, we needed to delve deeper to gain a comprehensive picture of who is and isn't physically active in the area, barriers and enablers, and how that differs from place-to-place across the county. We were searching for a different way to understand under-represented groups and people's experience of inequalities in the places where they live, work and play.

Partnership and methodology