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To succeed, a missions approach need to be a collective endeavour

Missions should be ambitious enough to require organisations to innovate to achieve long-term goals, says Jon Rowney

(c) Alex Yeung / Shutterstock.com

As government begins to mobilise its national missions, questions emerge about the role of local government and what it means to be a mission-oriented organisation.

In Camden, we've had a mission-led approach since 2022, with a strategic framework that centres transformational efforts around four missions developed in partnership with our citizens.

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