WHITEHALL

Making a virtue out of simple messages

In this ‘age of austerity’, it is more important than ever for people to have a clear understanding of just what it is councils do – and why, says Mark Fletcher

In this ‘age of austerity', it is more important than ever for people to have a clear understanding of just what it is councils do – and why, says Mark Fletcher

The way that symbols are managed in local government in coming years will be crucial. Where life is complex, people look for easy ways of making judgments. And there is little in life more complex than councils.  

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