Amazingly, the brain-boxes that claim to run the Government have worked out that if you cut prices you get more customers, unless that is, you're from the council, when you can jack up the council tax and there's sod all you can do since you can't take your business elsewhere.
So now these birdbrain ministers have cottoned on to the fact that the punters aren't using the railways 'cos they cost an arm and a leg and you can fly to New York and back for the price of a single from Euston to Newport Pagnell. So, they've come up with a brainwave: cut prices and that way the punters will flock back.