Much more to do to tackle the endemic image problem with care work

By Kris Peach | 16 November 2021

The care sector is at the sharp end of a recruitment and retention crisis, compounded by the effects of the pandemic and amid the mandatory vaccinations debate.

The much-needed Government 'Made with Care' recruitment campaign, launched in November, aims to promote care work as a rewarding and inspiring career to fill the shortage of around 105,000 vacancies advertised daily - as revealed in the recent Skills For Care report.

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