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Digital goldmine

There’s an untapped treasure trove of information and local government has only just scratched the surface of what integrated communications can do, writes Nicola Bulbeck.

For all councils, online tools are increasingly key in understanding how they can remain nimble in responding to changing customer needs and demands. Nationally, people are behaving differently.

We're checking our digital networks, timelines and Twitter from an online world sitting in our palms and we're watching a screen of news, views and (sometimes) abuse.

Nicola Bulbeck

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