Is nothing sacred?
I'm no Newcastle United FC supporter, but I do have some sympathy for their fans now the owners have decided to sell naming rights on their iconic St James' Park stadium.
Mike Suarez looks at how councils are looking out for new opportunities to raise revenue in tough times.
Is nothing sacred?
I'm no Newcastle United FC supporter, but I do have some sympathy for their fans now the owners have decided to sell naming rights on their iconic St James' Park stadium.