Austerity has imposed a culture on our sector that we will need to recover from at some point if we are to innovate for the future. Some of the needed skills may reside deep down in our back offices.

Culture is expressed in the behaviours we see, and the behaviours we see are the ones that worked in the past. People are rational. If they appear to be doing something irrational, you have to start by understanding why that behaviour once made sense to them and tilt things so that the new behaviour works for them instead.