Social media has become pervasive in our daily lives, but for the most part council chief executives and senior managers have remained relatively shy. Sam Clayden speaks to some of local government’s biggest Twitter users to see how they are using the platform to their advantage.
Those who have followed US President Donald Trump's late night tweeting over the past few years know how powerful a tool social media can be for people in leadership positions.
The rise of social media has changed the way political campaigns are run and opened up people in the public eye to a level of trolling, bullying and abuse like never before.
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