The UK is standing on the threshold of a new era in ‘earn as they learn' workplace apprenticeships. With the new apprenticeship levy due to come into effect on 6 April, the onus will be on organisations to invest in quality training programmes at all levels. 

The new levy has been structured to encourage and incentivise all employers to invest in the development of their people and to capitalise on the wide range of benefits of effective apprenticeships – for both new recruits and existing members of staff. Indeed, it's worth remembering, it won't just be levy-paying organisations that will have access, with non-levy employers able to access 90% funding costs from the Government, so it's vital that local government does not miss out. 

Identifying areas where apprenticeships can flourish, proactively registering new apprentices on the new Digital Apprenticeship Service and working with experienced service providers to implement targeted training programmes will all be essential. This will require vision, foresight and an open mind, as well as drive and determination from the outset. After all, any apprenticeship programme will only fulfil objectives for an employer and employee alike if it is carefully planned, structured and highly relevant to specific business needs and job roles of learners.

Councils are facing a tough and complex set of pressures – cuts in funding, rising demand for services and economic growth and challenges with people management resource to deliver efficiencies whilst maintaining an engaged and motivated workforce. One area that should be a key focus for local authorities is leadership and management development at all levels.

The new apprenticeships support the right levels of leadership and management development from team leaders through to senior managers. If these are delivered by recognised apprenticeship training providers, they could mean a formal management qualification recognised by an awarding body. Just as importantly, the right provider offers quality assurances at all stages and provides a clear evidence-based structure that will enable apprentices to develop very beneficial learning portfolios. 

Of course, this will be of interest for new recruits, but for local authorities this also provides a wonderful opportunity for re-engaging more experienced staff to help them develop new, more versatile and relevant skills that are crucial for effective service transformation. 

Apprenticeships may well be the key to help the public sector meet ever increasing expectation and demand. 

Jason Stevens is programme director of the NSL Academy 

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