FINANCE

Understanding the future citizen's needs

How do councils understand and communicate with the citizen of the future? Richard Giblin,of Pitney Bowes Software, gives some answers.

How do councils understand and communicate with the citizen of the future? Richard Giblin, of Pitney Bowes Software, gives some answers.

So much has been written about the pressures facing local councils that it hardly needs me to repeat it again here. In a nutshell, the level of spending cuts requires more than belt tightening and cuts, it requires a completely new approach in how they meet citizen's needs.

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