In an effort to boost confidence in Wigan, the council got behind Wigan Athletics' bid for FA glory. The results have seen a tide of goodwill and global recognition. Donna Hall explains.

Wigan's surprise FA Cup victory has been a massive boost for the town. Despite relegation three days later, winning the prestigious FA cup has given Wigan a –town with no silverware for football but plenty for rugby – a new lease on life.