I had the opportunity to spend time in Birmingham recently as part of the Centre for Local Economic Strategies' (CLES) work with the Birmingham Anchor Network. Post-pandemic, the Integrated Care System (ICS) in the city has completely revitalised its recruitment approach – tearing up its 17-page application form in the process.

This new approach to recruitment puts the onus on the organisation rather than individuals, and has enabled people – particularly those with transferable skills but a lack of opportunities in the beleaguered hospitality industry – to come and work in health and social care.