Every year, 41 million people worldwide die from non-communicable diseases (NCDs). That equates to around 70% of deaths worldwide, figures that are projected to rise to 52 million and 75% by 2030. In England, the statistics are even more concerning with NCDs causing 88.8% of deaths in 2019.

These conditions, which include many cancers, respiratory, heart and liver disease, mental health disorders and suicide, disproportionately affect people living in the most deprived areas, and often for many years before eventually claiming their lives. Not only do NCDs impact quality of life for individuals and their families, but they also place a significant burden on health and social care services and contribute to the growing number of people unable to work because of illness.