Over the last 25 years the internet has rapidly transformed all aspects of our lives, making it the norm to now read articles such as these online, whereby 10 or 15 years ago you'd have probably read this opinion piece in a newspaper or magazine, without wasting a thought about tweeting, commenting, sharing or reposting it on one of your several social media networks.
The internet is perhaps the most elaborate 'toy' ever invented and until recently we (adults) have been so bewitched by it, we've barely considered how exposure to it may be subtly changing our children.