Title

ECONOMIC GROWTH

Staying agile through the second lockdown

During 'Lockdown 2.0', resilient multi-agency systems and practices of support and enforcement are embedded throughout Great Yarmouth, Norfolk and the wider region, with councils working with partners closely and flexibly, says Sheila Oxtoby.

The second national lockdown has again brought into sharp focus the need for all councils to stay agile and connected with their partners, as we head through the second wave and hopefully, into supporting a national programme of mass vaccination in the New Year.

While some features of Lockdown 2.0 are very different, what has not changed is the critical role of councils as place leaders in supporting their vulnerable residents and businesses during very challenging times. This time round, when the Prime Minister made his announcement, resilient multi-agency systems and practices of support and enforcement were already embedded and operating at place level across Great Yarmouth, Norfolk and the wider region, with councils, NHS bodies, the police, business groups and voluntary community and social enterprise organisations all working together closely and flexibly.

As a multi-agency team, we successfully managed complex settings and responded swiftly to rising transmission rates within our wider community, implementing a plan of concerted communications and engagement which saw the spike stabilise in Great Yarmouth. We have shared our learning and communications materials with other Norfolk districts, which supported us in our time of need and have since faced similar situations.

During this second lockdown, while the Government has asked councils to specifically support the extremely clinically vulnerable and offer temporary accommodation to rough sleepers, multi-agency support remains available across Norfolk for anyone in need.

Back in the spring, and despite significant resource demands, we took the decision to drive ahead with our area-based agenda of economic regeneration and growth. We are awaiting the outcome of our bid to the Future High Streets Fund to regenerate our town centre and we're finalising our submission for a Town Deal of up to £25m to help deliver our town investment plan.

It is how councils recover that will make the biggest difference in the longer-term.

Sheila Oxtoby is chief executive officer of Great Yarmouth BC

@SheilaOxtoby

ECONOMIC GROWTH

Why Welsh councils need sustainability

By Andrew Morgan | 11 June 2026

As Andrew Morgan prepares to step down as leader of the Welsh Local Government Association, he says the relationship between the Welsh Government and council...

ECONOMIC GROWTH

Market-shaping councils, better housing outcomes

By Joanne Drew | 11 June 2026

Joanne Drew considers the role of councils in enabling housing delivery and shaping local housing markets and why Enfield LBC created a First Time Buyers Com...

ECONOMIC GROWTH

Unlocking the true power of culture

By Heather Jameson | 11 June 2026

Bradford’s year as City of Culture may be over, but it has left an imprint on the people and place. The MJ, Gatenby Sanderson and Bradford City Council broug...

ECONOMIC GROWTH

Lessons from Swansea: A collaborative approach to addressing poverty stigma

By Amanda Hill-Dixon | 11 June 2026

Amanda Hill-Dixon sets out evidence-informed actions for councils to reduce poverty stigma through universal services, dignified support, inclusive communica...

Sheila Oxtoby

Popular articles by Sheila Oxtoby