Central to democracy, public service and great customer service is the ability to communicate. Like all other districts, we rely heavily on our communications processes and procedures to highlight our offer and access arrangements. I have always taken the view our reputation will be won or lost by the attitude, commitment and skill of our staff and councillors.

However, the world continues to change and reputation can be influenced by our use of social media and proactive actions of our communications teams. In a world of viral marketing, vlogging and fake news, it raises the question of how social media tools should be employed within the public sector environment.